Sew Many Possibilities at Marshall Fabrics

Marshall FabricsMarshall Fabrics is the be all and end all when it comes to fabric and sewing accessories.

  • Need tulle? Got it.
  • How about lace? Check with them.
  • Upholstery fabric for that old chair in the basement? Yes, indeed.
  • Taffeta, silk, polar fleece, oh my!

Marshall Fabrics—with locations in Winnipeg, Edmonton and Lethbridge—caters to public and wholesale needs alike, with service that is friendly and knowledgeable. Whether you’re working on that special crafting project and need a specific fabric or you’re struggling to finish your latest quilting or blanket project, the staff at Marshall Fabrics can help you with service and advice beyond compare. They are the ‘go to’ for many local designers looking for just the right fabric, in quantities large and small.

Sourcing Fabrics

Among one of their more fabulous skills is their ability to source fabrics and patterns for you. Just bring them a sample and let them see what they can come up with. With a magical flick of their fabric wands, they will find what you’re looking for or can even help you work up what you need to have that design printed. In other words, almost anything is possible!


Active on Facebook, Instagram and Twitter, you can find tips and tricks, cool crafting ideas and a sampling of the latest arrivals in their stores. They also provide links to tutorials and other information sources that will help you with your designs and ideas. Just looking through the Instagram feed is enough to get the creative juices flowing.

Special Events

Marshalls Fabrics also hosts special events at the stores to help you learn the latest techniques or just to try something new that might be a little outside of your comfort zone. In August, for example, the Winnipeg store hosted a demo on cutting and stitching sports shorts for your kids. What a cool idea, right?

Giving Back

They also strive to give back to the community. Like how? For one, being a participating shop for the 1 Million Pillowcase Challenge, an event started by the American Patchwork & Quilting organization that challenges quilters and crafters to sew 1 million pillowcases to donate to local charities, and contribute to a lot of raffles, fundraisers and groups who make blankets for charities.

With a huge selection of in stock and new fabrics, patterns and accessories arriving all the time, Marshall Fabrics is the place to go for your next project, design or just for inspiration and great ideas.

See you there!

Located at:

575 Berry St, Winnipeg, MB R3H 0S2


Monday 9:30AM–6PM
Tuesday 9:30AM–6PM
Wednesday 9:30AM–8PM
Thursday 9:30AM–8PM
Friday 9:30AM–6PM
Saturday 9:30AM–5PM
Sunday Closed

Phone: (204) 783-1939

Historically Winnipeg was Canada’s garment manufacturing centre

They were called the ‘glory days’, when local models and photographers were celebrated, people dressed up to go out and fashion was an industry with gorgeous seasonal shows and mail order catalogues from the Hudson’s Bay Company and Eaton’s and advertising photo shoots, giving rise to downstream work for agencies, photographers, advertising agencies, designers and more.

Many parts of downtown Winnipeg were alive with apparel manufacturing. In fact, you could have created an entire collection walking to each factory – from sportswear, outerwear to leather and lingerie.

When Eaton’s and the Bay began to centralize their marketing efforts, and manufacturing went off-shore, Winnipeg fell off the radar, leaving the local fashion industry faltering. If there are any fashion events or any media attention,  it is showcased in other Canadian cities, skipping right over Winnipeg.

Some of the remnants of those times remain; isn’t it time to resurrect them? The recent cancellation of Toronto Fashion Week, due to what IMG describes as “lack of finding”, initially sent shock through the industry, but then new ideas began to surface.  Ideas such as needing to reinvent not just the Toronto Fashion Week, but the Canadian fashion industry as a whole. The internet and social media have already reshaped how we consume information and products – especially fashion.  As soon as consumers see something they like, they want to be able to buy it with the click of a button or visit to the store.  They don’t want to wait six months.

Maybe it is time to jump out of our comfort zone and try something new.

That’s what we need to accomplish with the Shopology Project — a focus on the local fashion. To be the online resource for specifically for Winnipeggers to shop for fashion locally, to find the latest fashion right here at home, to feature our local designers, photographers, boutiques, share industry news and fashion events in Winnipeg, and help those aspiring fashionpreneurs to build their brand right here in Winnipeg.

Really, Winnipeg as a fashion hub?

Firstly, we are the centre of this continent.

The structure is all there. The Exchange District, Academy Road, Corydon Avenue, Osborne Village, Sherbrook Street, are all ideal places to begin, where Winnipeg’s fashion-forward residents can eschew the big box store and support the smaller, independent boutiques and designers.

We have four schools offering fashion courses and a solid list of brands that call Winnipeg home, the ingredients are there to bring Winnipeg’s fashion industry back to the forefront, creating a buzz locally, across the country and around the world.

Speaking of brands, Winnipeg can brag about many including MPG  , (created by the same guys who created Mondetta and who have recently collaborated with Julianne Hough on a collection), Silver Jeans, Nygard, Manitobah Mukluks (who has been featured in a multitude of fashion magazines and worn by celebrities), and Canada Goose (founded in 1957 and recently becoming a household name for fashionable and functional Canadian parkas).

On the independent scale, designers such as Lennard Taylor, Rachel Jones of William Rhys, Alex Espinosa, along with celebrity stylist Kim Appelt and thrift shop stylist Bella McFadden are making waves in the fashion world but are not forgetting their roots. Rachel Jones, the young sensation behind William Rhys, sells her creations online and with the help of social media, but never leaving Winnipeg behind, residents can get first crack at her latest collection locally. This is the kind of endeavour that can bring Winnipeg back as a fashion powerhouse.

Shows, schools and boutiques abound.

While The Costume Museum of Canada was closed to the public in 2010, it continues to offer programs, which make the collection available to the public, including pop up and educational exhibitions. From the ground up, local students can learn and create, developing their fashion along with their entrepreneurial skills, with design programs available at the University of Manitoba, Red River College, Daniel McIntyre Collegiate (Winnipeg School Division) and Murdoch MacKay’s Fashion Technology College. There is a wealth of opportunity available for talented designers and entrepreneurs.

Local brands are committed to supporting local manufacturers. As consumers become more socially conscious of where their clothing is made, and the understanding of benefit to our own economy – locally made is becoming more influential on their purchasing habits. American brands are looking to their northern friends also, especially now with the development of CentrePort, and the value of their dollar. There are a handful of factories here in Winnipeg that see this resurgence and will assist with the design, development and manufacturing of a single unit or entire clothing line.

New boutiques are opening up all over the city, some you may have visited,  and some you may not have heard of yet. These boutiques have an incredible selection, either custom created or lines brought to you, to their stores, because of the buyers’ impeccable taste. There really is no reason to go to other cities to shop. These designers and buyers are bringing you all the fashion you need!

If you are the owner of a local independently owned boutique, or local designer, photographer, fashionista, stylist,and would like to collaborate with  the Shopology Project please email  and let’s put Winnipeg back on the fashion map!

How to improve your product photography

Investing in good product photography done by a professional photographer can make the difference between customer conversion and high return rates. When done right, product photos give customers the same experience they would get in stores, and also become a more competitive brand.

If your budget does not permit for professional photographer service and you will have to do it yourself, here are some tips to improve your product photography.

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Creating your collection’s vision

Now this is the fun part! Put your creative thinking cap on and start visualizing your first collection. To help you with this, you need to create a mood board.

A mood board is a visual summary of your collection’s inspiration. It is the focus of all your styles. All your designs for your first collection should stem from this theme.

Creating your mood board for your collection

Your mood boards set the tone for the collection. Aside from inspiration, most designers use their mood boards to communicate to their team and maintain cohesiveness.

Your mood board should:

  • Have elements that complement each other
  • Have a cohesive look
  • Be consistent with your brand

Your mood board can be based on a colour scheme, a period in history, a type of fabric or print, or even a foreign place. It shouldn’t be limited to fashion items. You can add nature-related photos, art images, sports or action shots, and more. There are many sources of inspiration out there. Make a habit of taking pictures or pinning on your Pinterest boards. You’ll never know when your creative spark will hit you.

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