Lennard Taylor was born and raised in Winnipeg, Manitoba with heritage from Britain and Switzerland; Lennard Taylor’s design career began when he returned home from a tour of Europe to explore his dream of becoming a soccer star. With those dreams dashed by an injury to his knee he knew right away that Winnipeg was where he was going to make a name for himself. Right away he started noticing that he was drawn to fashion.
The garment-rich city proved to be the perfect place for Lennard to hone his skills as a designer. He blossomed with apprenticeship and career guidance from several industry professionals including Bob Silver and Michael Silver of Silver Jeans . Winnipeg was an ideal place for Lennard hone his skills; as it is still home to fashion industry giants like Peter Nygard, and Freed & Freed international.
In 2014, Lennard participated in the Mercedes Benz Start-Up contest where he was noticed by Robin Kay (President of the Fashion Design Council of Canada) and Marissa Freed (President of Freed & Freed International). Marissa took an interest in Lennard and offered him a position with her international company, Freed and Freed. Lennard soon found himself in China overseeing productions and maintaining the quality practices of the nearly 100-year old label. While working with Freed he oversaw many productions of Military, prominent Canadian outwear brands and the production of the Canadian Athletes Olympic duffle coats for the Sochi Olympics.
Lennard loved working with Freed & Freed however his brands recognition continued to grow with new opportunities that he couldn’t turn down. In May of 2015, he opened a boutique in downtown Winnipeg to test his products on the price conscious Winnipeg market. His flagship boutique is still in operation today, located at 223 McDermot Avenue in the Historic Exchange District of Winnipeg.
He continues to grow the business with the help of his older sister, Laural who manages the operation while he pushes the boundaries of his design.