E-commerce is a great way for brick and mortar stores to expand their customer base, as well as a great platform for you to provide a great service to your local customers. It’s great to have a website that showcases your shop and tells your story, but if you are not selling your product online, you need to. Here’s why:
You need to pick a business model for your clothing line.
You can either:
- Sell it yourself
- Sell it wholesale to retailers only
- Or be a retailer and wholesaler of your clothing line
Now this is the fun part! Put your creative thinking cap on and start visualizing your first collection. To help you with this, you need to create a mood board.
A mood board is a visual summary of your collection’s inspiration. It is the focus of all your styles. All your designs for your first collection should stem from this theme.
Creating your mood board for your collection
Your mood boards set the tone for the collection. Aside from inspiration, most designers use their mood boards to communicate to their team and maintain cohesiveness.
Your mood board should:
- Have elements that complement each other
- Have a cohesive look
- Be consistent with your brand
Your mood board can be based on a colour scheme, a period in history, a type of fabric or print, or even a foreign place. It shouldn’t be limited to fashion items. You can add nature-related photos, art images, sports or action shots, and more. There are many sources of inspiration out there. Make a habit of taking pictures or pinning on your Pinterest boards. You’ll never know when your creative spark will hit you.